BrowserShark makes extensive use of Deep Links, where possible.

If you have not allowed affiliate partners to use Deep Links, I would strongly recommend that you reconsider this option.

Deep Links allow me to show visitors some of your product or service types, which helps them decide if you might have what they are looking for.

In general, I tend to mimic the menu of each Merchant Partners website; giving direct Deep Links to the specific product or service categories.